it's also a big negative, maria, for the apparel retailers from sears and k-mart to jcpenney. >> herb, what do you think about that? >> if you need a product, hard goods and electronics, whatever it is, and you need it now and you go to that store and you can showroom at that point, i think that's when that app will come in handy. you'll say, hey, if i can save $30, i'll order it at amazon. that's where the price matching must occur. >> is this the only way target can take on the online retailers, burt? do you think they'll have to make it year round? this is pretty competitive. >> maria, you and herb are completely correct. it's very competitive. they can go year round. it's still advantage target over walmart because target sells total store. so walmart's going to get hit on the margin. target is going to stimulate sales and increase earnings and increase the stock price. i'm a shareholder of both companies. target will benefit that hutch more. >> all right. we'll leave it there. gentlemen, thank you very much. great conversation and interesting business strategy. see you soon. than